That DaVinci Code Lawsuit
Several weeks ago, when I heard that the authors of the book Holy Blood, Holy Grail were filing a lawsuit against Dan Brown, author of The Da Vinci Code, the first think that popped into my head was that this was probably nothing but a publicity stunt. I was one of those people who, back in 1993, after reading The Da Vinci Code for the first time, ran back to the bookstore to pick up Holy Blood, Holy Grail, and a number of other books on the same subject. And I wasn’t the only one - while the Da Vinci Code was climbing the bestseller lists, so was Holy Blood, Holy Grail.
When the lawsuit started, I noticed that a lot of people were, once again, running to the bookstores to buy The Da Vinci Code, as well as Holy Blood, Holy Grail. Having read both books, I didn’t pay that much attention to the lawsuit, the news reports, or the blog posts about the suit.
The judge’s ruling came down, finding in favor of Dan Brown - finding he did not plagiarize the other book, even though his book was based, in part, on the same subject matter. (Anyone who has read both books can find numerous parallels between the two books.)
The history of The Da Vinci Code is actually a kind of interesting lesson in how to promote, advertize, and market a book. First, there’s The Controversy - or, the element in the book that has so many Christians and Catholics up in arms. When you do something like this, of course people are going to talk about it, debate it, debunk as much of it as they can, and chances are, people on both sides of the fence are likely to go out and pick up a copy.
Secondly, there is Dan Brown’s Website. One of the features of his sites utilizes code-breaking games - giving you the chance to solve puzzles just like Langdon does in the book. Of course, some of those puzzles are a lot easier if you actually have a copy of the book in your hands. (How else will you know what the first word of the first letter of the 49th chapter is?)
One of the website puzzles was taken from the inside of the jacket of the hardcover book. When reading the inside cover of the dust jacket, one would notice that several of the letters appeared in bold typeface. If one would make note of those letters, apply a certain code-breaking technique, a secret message could be decoded.
Pretty good marketing strategy, if you think about it. What better way to get readers to pick up your book than by revealing that you’ve hidden extra secrets within the book or even on the cover.
So, what does all this have to do with the Holy Blood v. Da Vinci Code lawsuit? Would it surprise you to read that the judge has hidden a secret message in his ruling, a la Dan Brown’s website challenges?
Mr. Justice Peter Smith’s complete judgment can be found here. However, in order to find the secret message, one must view the PDF file version of his ruling. One will notice that certain letters in the document are printed in a bold typeface. (Sound familiar?)
Mr. Justice Peter Smith, as far as I have heard, refuses to give any information about the secret message, although he says he would "probably" confirm it if anyone was ever able to crack his code.


